Concept Generation

Working exclusively in a 3D CAD environment, our designers use rapid 3D modelling techniques to ensure that key physical attributes - such as primary components, ergonomics and legal requirements - can be in place prior to creating the form.

Our design concepts are produced as high-quality, digitally rendered 3D models showing textures, finishes, branding, etc. Working this way we are able to explore a wider scope of possible alternatives whilst providing a more detailed understanding of their construction and functionality than using a conventional marker pen.

Our concept boards allow the designs to be viewed with greater scrutiny and are ideal for presenting the design concepts to focus groups or at Board level.

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